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About the project
Hard Facts
Portfolio and brand analysis
Back to consistent branding and towards uniform communication - this was made possible by the comprehensive portfolio and brand analysis.
Corporate, product and customer communication
The grouping of visual language and elements according to target groups ensures target group-oriented corporate communication.
About
The company my-PV from Neuzeug was founded in 2011 by Dr. Gerhard Rimpler and Markus Gundendorfer, two former executives of a solar inverter manufacturer.
Since then, my-PV has developed into a major manufacturer for water heating and heating with photovoltaics. Many years of experience, idealism, persistence, innovative spirit and professionalism are the recipe for success, that has turned my-PV into a significant high-tech company in Austria with international reach.
In August 2021, the company moved in to its unique solar-electric company building at Betriebsstraße 12 in Neuzeug, Upper Austria. The devices that connect photovoltaic systems with the heat sector are developed and produced in Neuzeug. In July 2023 my-PV will triple the production area again, in order to be able to serve the increased demand.
The conviction that everyone has a right to clean and renewable energy drives the my-PV team in its work.
The Client
We solved
When a company operates over a number of years, it is subject to constant change. For example, the company itself may change as values evolve, new product lines emerge or repositioning takes place. New employees and managers also ensure that a wide variety of opinions, working methods and priorities come together. Even the best onboarding does not counteract this - nor should it. Regardless of where it comes from, ongoing development is absolutely necessary, especially in a constantly changing world. New people, innovations and progress bring a breath of fresh air into the company, attract attention and keep the company at the forefront of the race.
Ultimately, however, this constant change also harbors the risk of losing the company's essential core values and consistent branding. This is precisely why it is important to put the company's corporate identity in writing and keep it up to date at all times. Consistent external communication ensures trust, a firm recognition value and a professional image.
For my-PV, it was therefore time to consolidate its corporate design and merge the various means of communication into a single unit that incorporates both past and current core values and enables a consistent brand presence.
The Problem
We provided
As part of a comprehensive inventory analysis, we sat down together and collected all the materials that are used or communicated both internally and externally. This helped us to visualize how many materials are available and where we need to start. In this exchange, it was also important for us to recognize the reasons why certain elements were added or removed over time and what the company attaches particular importance to.
With this basis, a harmonization of all materials used in the company was created. By subsequently creating an up-to-date brand manual, we worked with our client to comprehensively update the corporate design. Since design harmonization in a case like this is usually not carried out in one go, but is accompanied by newly printed and used materials on an ongoing basis, we collected concrete potentials and possibilities in a so-called action list.
The Solution
Challenges we solved
Customer loyalty through a consistent corporate image
Consistent corporate communication across all communication platforms not only ensures a high recognition value, but also conveys professionalism, competence and trust.
Modernizing the brand identity
The visual appearance of a company is essential for the first impression. With this in mind, we modernized the corporate design of my-PV. The clean, modern design, which is consistent with the company's core values, results in appealing and uniform communication.
Usage and company friendliness
Existing and new employees, as well as external persons, should be optimally integrated into the corporate world through the brand book and thus be able to independently create materials in the corporate style.
Rules vs. innovation
In order not to completely restrict the freedom of the internal marketing team, a corporate design was developed that defines the basic specifications for key design elements, but also allows for flexibility in terms of use. The brand book provides a uniform basis and defines the line of communication for users.
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From our client
Testimonial
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The structured analysis of our materials from an external perspective made us realize how many different elements were used in our brand presence. With the new CD manual, we now have clear guidelines to guide us in our marketing activities - both digital and offline. I find the action list particularly helpful, as it gives us specific recommendations for practical implementation.
my-PV GmbH
Miriam Bouzammita
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