The partnership between agency and company

• A personal contact person

A brilliant new marketing idea and then you first have to find an agency to implement it? That means a lot of time, effort and nerves - because you want to find the right partner for your company. However, if you have already implemented a past project with a particular marketing agency, you are more likely to return to them anyway. This way, new ideas can be brought directly to a direct contact person without having to use up significant company resources.

• There is no need to get to know each other

When a company or agency embarks on its first project with a new partner, the first step is to get to know each other. What makes the company special? Who is the target group? And how are the internal processes organized? These are just a few of the questions that need to be answered in the initial briefing phase. If, on the other hand, there is already an established partnership, communication is usually a routine matter and both parties can jump straight into the project phase. The briefing can therefore be drastically shortened and projects can be completed more quickly.

• Nobody knows you like your agency

Tailoring the customer's request to the company's corporate design is something that almost every professional agency can do. However, implementing the project in such a way that it incorporates the company's philosophy, goals and history and communicates them to the outside world is not something that happens very often. Agencies that have a long-term partnership with a company use the close contact to find out the underlying attitude and mindset and incorporate it into the projects.

• Individual pricing

Apart from the fact that the aforementioned points, such as a shortened briefing phase, reduce the overall costs anyway, a long-term partnership allows further offers to be agreed. Ongoing support from an agency is usually more cost-effective than for a sporadic project, mainly because the re-familiarization with the corporate world and the internal and external coordination of the agency require a great deal of time. In the case of a natural partnership, agencies are also sometimes happy to work with reduced prices or are aware of various subsidies that the company can claim.

• Agencies know what you need

Professional agencies always try to stay up to date in their field by attending lectures, events or courses. With an ongoing support relationship, agencies are usually well placed to say which next steps make sense for a company. After all, they benefit from many years of experience with a wide variety of clients and are closer to insider information and news from the advertising industry.

• Conclusion

Entering into a long-term relationship with an agency has all kinds of advantages. Like any relationship, this partnership requires getting to know each other, two-way communication and a little work. Regular check-ups on current and future projects are a good idea here. Both the company and the agency benefit from a long-term partnership - so why not get started right away?