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Once again this month, we held a Tech Day where our team members were able to train in various areas and familiarise themselves with specific topics, functions or tools.
Once a month, we dedicate a day to further training and researching new, innovative tools and programmes. This allows our team members to acquire new knowledge that not only helps them personally and strengthens their skills, but is also useful and can be applied in future projects.
Discover what exciting topics our team discovered this month and added to their skills catalogue:
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App Store Ads
This time Julia focussed on the topic of App Store Ads. In doing so, she gathered knowledge about the ad structure and placements in the Apple App Store and Google App campaigns.
You can choose between the following placement types in the Apple Store:
‘Today’ tab - Particularly prominent placement, but characterised by high competition. More suitable for topics that are of interest to many (no niche topics)
‘Search’ tab - Under the recommended apps in the search tab. Also more suitable for topics of general interest.
‘Search results’ tab - Placed above the search results. Suitable for specific and niche topics.
‘Product pages’ tab - Placement below the product page of a similar app.
Detailed app campaigns can be placed both via the Apple Ad Store and via Google Ads itself. Depending on the product or service, additional channels, specific placements or campaign types are available to address the optimal target group.
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Image editing in Lightroom Classic
This time, Jasmin focussed on the topic of photo editing. She got to know Adobe Lightroom Classic better and familiarised herself with the workflow.
The workflow can be broken down into the following three steps:
Correction - correct the photo so that it is realistic
Colour - adjust the mood & style of the image using colouring
Finishing - putting the finishing touches to the image with effects
Presets are a major advantage when editing images with Lightroom Classic. These are particularly useful for keeping photos from a photo session uniform or for standardising the style and visual language of the corporate design.
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Techdays are not only great for personal development and knowledge acquisition, but also strengthen our team and help to expand our company's skills and range of services. As our customer, you also benefit when we help you realise your full potential. Ready?
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