Perfect arrangement of nature

Scientists and artists have long been fascinated by the enigmatic golden ratio.
The mathematical Division ratiowhich has its origins in nature, can be found in the shell of a snail and even the arrangement of the seeds of a sunflower. It can be observed all around us, even in the shape of our DNA spiral. Even the human face is subject to this division.

But what exactly is it now?
Division is usually understood to mean the destruction of the whole. But the exact opposite happens when you divide something in the golden ratio. There is a division and a relation back to the whole in an impressive way. If you divide a distance into two parts, of which the smaller part relates to the larger part in the same way as the larger part relates to the whole, this is known as the golden ratio.

The division ratio of the golden ratio has a particularly harmonious and balanced. This is why this idealized proportioning is often used in art, by photographers and designers.
Many famous artists, such as Raphael, Leonardo Da Vinci and Albrecht Dürer, used the principle of "proportio divina" because they recognized that pictorial compositions, buildings and other structures were particularly harmonious, natural and aesthetically pleasing due to the "divine proportions" aesthetic perceived as particularly harmonious, natural and aesthetic.

From logos to photography
In fact, not only historical paintings but also modern brands make use of the fascinating aspect ratio. For example, the logos of Apple, Twitter and Toyota use the golden ratio.

Designers can also use the golden ratio as a guide when designing advertising material.
The rule of thirds serves as a simplified form, in which an image on a 3x3 grid is aligned. The most important elements are placed on the intersecting axes. It draws attention to the elements placed there. It is only important that not all axes are used in this way, but only one or two, otherwise the focus is lost.