What is influencer marketing?

The word influencer comes from the verb "influence", which means to affect, influence or shape.

Influencers are creative individuals who regularly produce publicly accessible content and are willing to collaborate with brands.

Examples of influencers are celebrities, bloggers, social media influencers, etc.

In this form of marketing, opinion leaders with a wide-reaching community are specifically used for marketing and communication purposes in order to increase the value and credibility of the brand's own message based on the trust of the respective target group in the influencers.

Why influencer marketing?
The most interesting thing about it is that brands and influencers work together to produce content that has positive consequences for both parties.

While brands focus on increasing awareness and improving their image, influencers aim to satisfy and expand their audience.

Thematically, influencer marketing can be integrated as a new component of content marketing.

Goals of influencer marketing

• Increase visibility and awareness of the company or brand

• Communicating the brand message

• Drive traffic to the company's website

• Generate more social signals (likes, comments, etc.)

Advantages of influencer marketing

• Influencers produce their own content.

Influencers are creatives, content producers, photographers, models, social media experts and much more all rolled into one. For the company, this means that it does not have to worry about producing content.

• Efficient content is communicated directly to the target group.

Influencers know their followers well and know exactly how to convey the Convey the content have to convey the content.

Well-networked influencers can be very valuable for companies and brands. However, the quality and relevance of the content offered is very important for the influencer. Only if they recognize the added value for their followers or themselves will they be willing to share the company's content.