What is guerrilla marketing?

Guerrilla marketing involves marketing campaigns that achieve a big impact with little effort. The Surprise effect is the focus here in order to achieve maximum attention - this is also where the connection to "guerrilla" comes from. This term is derived from military terminology. There, guerrilla warfare is a type of warfare that is largely based on the effect of surprise.

This type of marketing increases the visibility of a brand for a large number of people without inconveniencing them.

In other words, without the "battles and conflicts" associated with the word "guerrilla".

Overriding Goal is to increase the Brand awareness and the Image building.

Financial resources are kept to a minimum and are therefore suitable for both large and small companies. The special type of implementation appeals emotionally to a broad mass and thus achieves a positive effect.

The positioning at objects and places where no advertising is expected is typical.

Types of guerrilla marketing

• Street ambient marketing
  Outdoor - Temporary and removable elements are placed at specific locations in a city

• Indoor ambient marketing
  Indoor - Works like ambient marketing but in indoor spaces such as train stations or stores.

• Ambush marketing
  At events or concerts. Eye-catching advertising, often without the event sponsor's permission.

• Experience marketing
  Experimental - Combination of the above forms that initiate interaction with the brand.