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But why do you need a target group at all?
Defining the target group is important in order to answer a key question: Who ultimately buys the products or services that the company offers?
Only when it has been clearly defined can these groups of people be addressed directly.
Finding the right target group
An important question regarding target group definition:
Benefits - What are the benefits of the product or service? And how does it differ from the competition?
The market is already so oversaturated these days - without Unique selling proposition the product, service or even the company will be lost in the vast majority of cases.
The next question is: Who is most likely to have this problem?
In which situations does the target group need the product or service? This question goes hand in hand with the next consideration.
From here, we break down who the focus should be on. Is it individuals? Companies? Families?
The buyer persona
What does the typical sample customer look like?
Creating this persona gives the target group a concrete face. Because with a picture in front of your eyes, you can keep an eye on the most important customer characteristics.
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