POS - Point of Sale Marketing

Just quickly running a few necessary errands - in the end, the shopping bag is much fuller than planned. I'm sure we've all experienced this at some point. This usually doesn't happen by chance and is thanks to POS marketing.

POS stands for point-of-sale marketing and is a method of influencing purchasing decisions directly at the point of sale. The aim is to convince customers of products directly at the point of sale through promotional measures and activities and thus generate additional sales.
When a consumer visits a store, he or she has already made the most important decision: The purchase decision - he or she has the intention to buy something. Accordingly, there is a good chance that other products will attract the customer's attention and encourage him or her to make impulse purchases. The hurdle to purchase is very low at this moment, a small gesture is enough - and for this often only a small incentive is enough, which is already convinced by a favorable placement of the product or simply the price.

Create added value
The customer benefit should be clearly recognizable, which is why you should consider measures that offer the consumer something and clearly demonstrate precisely this advantage.

• Set offers

• Vouchers or coupons

• Discount promotions or codes (for example, from a certain purchase value)

• Add-ons

POS in online marketing
The online store is the flagship of every online retailer - there are already countless of them. Competition is therefore fierce.

Tricks in online POS marketing

• Seals of approval and certificates

Trustworthiness is strengthened by clearly visible quality seals, seals of approval and certificates and shows the customer that the online store is reputable.

• Voucher codes

Many online shoppers are impulse buyers. And to encourage these impulse purchases, the use of voucher or discount codes can be very helpful. If someone also saves 10% with a discount code, for example, they will most likely buy another item for the money saved.

• Detailed information

Detailed descriptions make it much easier for potential buyers to make a purchase decision. Search engine-optimized texts are a clear advantage here, as they have a positive impact on visibility in search results. This can drive up webshop traffic without any advertising.

• Rich media content

This involves 3D photos, video clips or operating demonstrations. Potential buyers are in virtual stores and cannot touch or try out the products - so any means that allow customers to better imagine the products are helpful.