Design trends - tried and tested meets modern design

Every year, there are a wide variety of new design trends that are used in many different ways. In our fast-moving, digital world, however, familiar and traditional approaches are not bypassed in the design world. Design phenomena that have proven to be popular and effective over the years are in some cases still so today. We have collected some selected design trends that combine tradition and modernity for you here.

Retro design and the effect of nostalgia

Back to the good old days - this motto is also used in design to stimulate nostalgia among target groups. This form of design is based on the psychological phenomenon that we humans develop an emotional connection to the past. When we see products or designs that remind us of those times, emotional, nostalgic memories are activated and a feeling of warmth, comfort and longing for those moments is radiated. By activating such a vivid memory, what is perceived is usually remembered even more deeply, which is good for the brand in the long term.

It doesn't really matter which period design is used, it is important to take a closer look at the target group to be reached in order to identify important milestones or memories of childhood or adolescence. Many brands use the 70s and 90s to appeal to their target groups. Colors, fonts and layout techniques are transferred to today's product, thus harnessing the power of nostalgia.

Unfiltered and authentic

Authenticity is the be-all and end-all in today's world. Target groups want to feel connected to the brand and support it. Authenticity and approachability also play a role in design. Depending on the brand, the approach can be very different. For example, if it is a brand that deals with a product for children, it would be inauthentic to aim for very formal and barely playful packaging and advertising. If the brand and its product appearance are authentic for the target groups, they not only feel more connected to it and support it, but are also more likely to recommend it to others and are more likely to buy from this brand.

In order to achieve an unfiltered and authentic presence, it is important to take a closer look at the brand. What are its goals? What does it want to stand for? And how do I create an authentic connection between product appearance and brand appearance?

Minimalism - less is more

Minimalism has become an increasingly popular topic since 2010. Even now, less is still more. Reduced colors and a simple design have a calming and uncomplicated effect on consumers and radiate a clear and professional appearance. When creating logos in particular, a minimalist logo not only ensures a professional appearance, but also has the practical function of working everywhere.

Minimalism also goes hand in hand with utilitarian design, which focuses on functionality. Any elements that are not absolutely necessary are removed, reducing navigation or perception to what is really important. This makes websites, apps, etc. as easy as possible to navigate and use.

Typography - over the top or very simple

Large, striking typography has been a popular design trend for some time now. It is characterized by the fact that it uses very concise fonts from the ground up and usually uses them as the main element in a very large font size in the design. On the one hand, this is intended to hold the attention of the target groups for longer. It also contributes to typographic accessibility and supports people with poor vision. The focus is on high contrast, large fonts and easy-to-read fonts.

This also contrasts with the popularity of simple fonts and usage. This form of typography use follows the trend of minimalism and impresses with clear and simple fonts that usually stand alone in a reduced form. Luxury brands in particular, but also drinks and food brands, like to take advantage of this trend.

Modern serifs with plenty of character

Many brands want to be playful again and reflect their corporate identity with a special font. Even though clear and “strict” sans serif fonts are still characterized by clarity and professionalism and are still considered a go-to for many brands, serif fonts are also becoming much more popular again. Classic, traditional serif fonts are not meant here however, but rather those with more character, such as rounded serifs for a playful flair.

Bold color contrasts

Bright colors or bold color contrasts are becoming increasingly popular. More and more brands are focusing on exciting color combinations that stand out from the monochrome and pastel world. Bright yellows, blues, oranges and greens are coming into focus and show how modern and fresh colorful design can be. Exciting color contrasts also attract more attention and usually have a great effect on perception. A strong choice of color also works very well as a brand identifier in a sea of companies.

Fluid elements and abstract color gradients

More and more abstract color gradients in different color combinations are finding their way back into graphics and brand appearances. Gradients are proving popular again, especially for simple backgrounds, to add depth and extra charm to the design. Whether subtle gradients in the background or as an exciting main element, the additional layer can be found in many designs both offline and online. Abstract gradients and color blends in the background open the door for popular fluid animations. The fluid color gradient shows that even a “simple” well-known element can be interpreted in a modern way.

AI - art and design

An article on popular design trends and then not a word on AI? Of course not. :)

AI gives designers complete artistic and design freedom. Whether highly realistic scenarios or playing with abstract shapes and textures, there are (almost) no limits to design. The connection between art and design has reached a new level thanks to AI, which is worth exploring. However, it is still up to the designer or user to assess whether the support of AI leads to a good result. Responsibilities such as inclusion, ethics and transparency must not be forgotten. A completely new type of visualization that is definitely reflected in current design trends.