Website maintenance and support

Either you have a full-service agency to do this for you, or you have the necessary knowledge to do it yourself.

For potential customers, the website is often the first point of contact and the first point of contact with the company. You could say that the website is like an online business card. This is precisely why an unmaintained website can have a negative impact on the company.
However, website maintenance is not only important for potential customers; being up-to-date also plays a major role for search engines when it comes to a good ranking. The more up-to-date a website is, the higher the probability of achieving a good ranking. Websites that search engines think offer users an optimal user experience are placed higher in the search results lists.

What does website maintenance involve?

• Deposit SSL certificate - if it is not already available

• Inserting, exchanging and editing images and videos

• Publish current content

• Updating the privacy policy and, if necessary, the legal notice

• Carry out data backups and updates

• Fix errors

Of course, if you have the necessary knowledge, you can do all of this yourself - but let's be honest: how much time is left over at the end of the day for the extensive maintenance of a website in addition to daily activities, opening hours, appointments and phone calls? Outsourcing website maintenance therefore makes a lot of sense, as it saves a lot of work and time, which can then be done by a professional.

How often should website maintenance be carried out?
Maintenance work is usually carried out at least once a month and can take several hours, depending on what needs to be done.

Exceptions to website maintenance
One-pagers and landing pages that were created purely for a specific campaign do not normally pursue any long-term goals. Therefore, they do not necessarily need to be maintained.