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Types of advertising material
A wide variety of advertising media are used to present a product, a company or a person to the public.
When deciding on the advertising medium, the interests of the respective target group must be taken into account.
The second step, once the target group-specific advertising medium has been selected, is to choose the advertising medium, which is also adapted to the target group. These include television or magazines, for example.
What is the difference between advertising material and advertising medium?
The advertising medium refers to the specific means of expression - such as an advertising spot. The advertising medium, on the other hand, is the medium that conveys the advertising medium. In the example with the commercial, the advertising medium would be television.
In the case of a promotional item as an advertising medium, the object, such as a ballpoint pen, is the advertising medium.
Classic examples of advertising media are
Advertising posters
Advertisements: Print media or digital
Commercials
Flyers and brochures
Promotional items, etc.
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