What makes a good website?

In order to give the website a meaningful appearance that matches the company, the design is a basic element, just like relevant content. A good website also uses SEO measures, appeals to the visitor with a call to action and scores with short loading times.

CMS

Choosing the right content management system is the first step towards an online presence. It all depends on what you want to achieve. Do you want a web store? Do you want to write regular blog posts? The purpose and goal of the website will provide the answer to the choice. There are CMSs that are easier to use, such as blog construction kits, through to more complicated systems that offer many tools. There are now several construction kits for simpler websites, but with additional tools they also offer many possibilities. Examples include Squarespace, Drupal, Motocms, etc. Examples of more complex CMS are WordPress, Typo3, etc.

Design

A design that appeals and perfectly represents the message of the company or person is the be-all and end-all.

A clear, appealing layout, where visitors can reach their destination with as few clicks as possible, creates a pleasant stay where they can optimally find everything they are looking for. Responsive design is also important here. This is the flexible adaptation of the website to different end devices such as smartphones, tablets or PCs, which ensures the appropriate display of the optimized content.

Content

In order to maintain the attention span and make the visit as interesting as possible, we rely on short, crisp texts and content with high relevance for the target group in our fast-moving times. The visit to the website should be as informative as possible.

SEO

SEO stands for search engine optimization. Here, certain measures are used to make the website and its content visible and easy to find on the internet. Good search engine optimization results in a higher search engine ranking, which brings visitors to the website organically, i.e. free of charge. The search engine ranking includes page views, bounce rates, loading times and much more.

Call to action

If visitors are to become customers, it is important to involve customers with a so-called call to action.

It is best to provide clear calls to action. Whether with a contact form, telephone or online chat. It all depends on what goal you are pursuing. Do you want the visitor to subscribe to the newsletter? Should they leave a comment? Click on "Buy"? The clearer and more precise they are, the more likely they are to be implemented.

Ongoing support

Ongoing website maintenance is essential to ensure that the website always remains relevant for visitors and customers. Because trends come and go, it is important to keep the website up to date at all times. This also applies to contact details, opening hours, etc. This includes installing important updates, other maintenance work or adding new products, new blog posts and much more.

Web design trends 2022

Web design trends 2022 will bring us visible lines, symmetrical layouts, overlapping graphics and bright colors as well as color gradients. 3D graphics and scroll animations will also be widely used, where graphics will be added gradually, slowly building up the website with different effects to avoid endless scrolling and create a special visitor experience. In addition, web design will focus more on mobile-first as more and more users use their mobile devices to visit websites.

When it comes to trends, however, it is always important to consider who you want to address and whether it suits your company.