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External employer branding
External employer branding focuses on recruiting new employees, because in today's world it is no longer enough to simply advertise a job vacancy. Potential employees need to be convinced. Various strategies, analyses and measures are used for this purpose. One example of this is the image film, which presents the working environment, the work activities, the company and its corporate values.
Internal employer branding
The purpose of internal employer branding is to keep existing employees motivated within the company, be it through a pleasant working atmosphere, company events, etc.
Employer branding is therefore recruiting with a strong employer brand. It is becoming increasingly relevant as the competition for the best talent continues to grow.
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