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But what is content marketing anyway?
Content marketing is a strategic marketing strategy that focuses on the Planning, creation and distribution of valuable, relevant and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer responses. Distribution is usually done via platforms such as Social media, blogs, websites, podcasts, but also Print media.
The aim here is to reach the target group and thus increase Brand perception increase brand awareness, Sales generate sales and loyal brand fans attract loyal brand fans.
Types and possibilities of content marketing:
Almost everyone now uses at least one social media platform. So it's easy to understand why so many companies are investing in social media marketing. There are several platforms, such as Instagram, Facebook, Pinterest, and many ways and opportunities to create and distribute content on them.
One popular way is Influencer marketingwhich we wrote about last time.
Blog content marketing
One method that should not be underestimated is content marketing via blogs. This can be used to promote other content or blog articles, but also products via links or social share buttons - nothing stands in the way of creativity here, as long as everything is relevant and designed with added value for the readers.
Video content marketing
Many people prefer to get to know a company and its products or services via short, entertaining videos. It is a good way to build a bond with the target group. These videos spread particularly well on social media or landing pages.
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