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"Shops" on Instagram and Facebook
Simply offering people the opportunity to buy things they like works particularly well via Instagram and Facebook.
"Shops" is a shopping experience that shows an engaging full-screen storefront where a business can tell their brand story and showcase products.
Users can easily access a company's store via the feed and/or stories without leaving the app. If the user taps on the respective image in which an item has been tagged, a short product title and the price will appear. If they then tap on this small pop-up, a page opens in Instagram or Facebook itself where the tagged product can be viewed again in more detail and more information can be obtained if necessary. At the end, users can buy the items. Seamlessly in one app. This makes the whole process convenient and uncomplicated.
Advantages for companies:
Positive influence on the purchase decision
Simple presentation and placement of products
The exact price is immediately visible
Requirements:
An Instagram or Facebook business profile must be available,
There must be a link to a store on Facebook or a product catalog via Facebook,
Only physical products can be advertised.
Google Shopping
When you search for a product on Google, a box with various products similar to the search often appears next to the actual search results.
Google Shopping is an advertising option offered by the Google AdWords system. Companies have the option of submitting data from their online stores to Google and posting it as an ad - and are then shown in the box next to the searched product.
Advantages for companies:
Costs are only incurred when the ad is clicked on.
Increased findability
Requirements:
A Google account
Linking Google AdWords and the Google Merchant Center
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