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SEO - Search Engine Optimization
Search Engine Optimization
The aim of SEO is to achieve a better, i.e higher ranking in the search results this allows potential customers and interested parties to reach the homepage, make contact or buy the product on offer. In order to be found on the Internet, it is therefore important to carry out SEO, i.e. search engine optimization. However, it is a long-term process. Success often only comes after days or months.
It is important to incorporate SEO as early as the website creation stage, as factors such as loading times are crucial in determining whether visitors stay on the website or not.
SEA - Search Engine Advertising
Search engine advertising
This refers to all paid advertisements on the search results pages that are displayed at the top, i.e. before the organic results.
The well-known search engines (Google, Bing, etc.) provide their own ad formats for this purpose.
The aim is to place your own ads for relevant search terms above the organic results.
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