Typography

The history of typography begins with the development of letterpress printing and the design of movable type.

Nowadays, the term typography refers to the art and study of type, how it is designed according to functional and aesthetic aspects and how it is used in the design of printed products or digital media. It includes the choice of font, font size, layout and even the choice of paper.

The aim of good typography is to promote the readability of a text and visually emphasize its message. It can subconsciously convey values or feelings to the reader and make the appearance of a text more interesting. For example, a correctly used calligraphic (handwritten) font can evoke a sense of personality and confidence in the reader.

A distinction is made in typography between:

• Microtypography

Also known as detailed typography and describes the design of the subtleties of a font, such as

Typeface, spacing (letter and character spacing), word spacing, Correct use of punctuation.

• Macro typography

Describes the overall design of a printed page - the layout.

This includes the design of the type area, choice of font size, etc.

Typography in corporate design
Typography plays a major role for companies and their brand image. They support messages that contribute to the Brand and corporate identity corporate identity.

The "corporate typeface" refers to a typeface that matches the corporate identity and includes fonts for continuous text, logos, etc., which, once defined, is adhered to by all employees in order to consolidate the appearance of the brand.