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Why? Quite simply. Stories appeal to the whole person: to their mind and their emotions.
Stories draw the audience into the narrative and give the mind a decisive kick when deciding on a product or brand.
There are different types of storytelling.
The most important ones in the field of marketing are
Company Story
This tells the story of how a company came into being. The most important milestones that have been achieved, reports of feelings and experiences - listeners can identify much better with the company and the person behind it.
Product story
What characterizes a product? What special experiences were there during development?
Application storyhow should this product be used - how should it not be used? How-to videos or infographics work particularly well here. By creating a real-life situation, viewers get the feeling that they need this product themselves.
Storytelling in marketing does not focus on the facts, but combines them with the emotional persuasiveness of good stories. It turns customers into fans whose feelings for the brand or product are strong. That's what makes it so successful.
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