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This means that email marketing will still be one of the most successful advertising methods on the internet in 2022.
Customers and prospective customers ensure that email marketing is and remains a lucrative channel with consistently high registration data.
Is newsletter marketing still worthwhile today?
Email marketing remains one of the most important online marketing channels.
As soon as the following points have been met, email marketing is worthwhile and can achieve unimagined success, as there is hardly a more direct way to reach your customers personally.
The content should be interesting and relevant to the reader
The emails must be designed and written in such a way that they do not get lost in the inbox
The email should also offer added value for the reader and entice them to take action.
Strong call-to-action (CTA)
Successful newsletters have one thing in common: a call-to-action button with a clear call to action. The following should be taken into account when designing it:
It must be short and formulated in active language.
The effect can be enhanced by urgency ("today only - 20% discount")
Contrasting colors make the CTA stand out from its surroundings
It is advisable to place it in the top third of the newsletter so that it is not overlooked.
Newsletter topics
When selecting topics, you should put yourself in the readers' shoes:
Why did they subscribe to the newsletter?
What added value do they expect?
The mail can be based on these answers and fulfill precisely these needs.
We would also be happy to provide you with information on this topic in a non-binding consultation!
Contact us now!
You want to know more?
You can write us an email or call us. We are looking forward to your message!
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