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Advertising on the internet is subject to constant change. This is why advertisers are fighting for the attention of users and pulling out all the tricks up their sleeves that you can imagine.
For example, games, videos or other formats are used to interactively engage visitors interactively involved in the advertising. This is clever, as it not only generates valuable clicks, but also strengthens the branding of the brand, which can be achieved by increasing brand awareness increasing brand awareness.
By integrating games, videos and other formats, the user is interactively involved in the advertising. This not only generates clicks, but also strengthens the branding - subsequently, this increasing brand awareness can lead to increased page views.
Rich media offers very extensive possibilities for Internet advertising. Some examples of rich media ads in advertising are
A banner ad with an integrated option to follow a company on a social network,
Product presentations in 360-degree view,
Product videos with content that the user can change themselves,
Interactive video formats in which the user has various selection options, etc.
The use of rich media content arouses the interest of users and increases the time spent on the website, which in turn can have a positive impact on search engine rankings.
Advantages
More attention from users
Opportunity for high-quality content
Higher interaction
Positive impact on search engine optimization
Measurable user engagement (click and abandonment rates, how long a user watches a video, etc.)
Disadvantages
Complex creation,
If used too generously, there is a risk of user rejection,
Technical requirements must be met, otherwise functionality may be limited
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