Cinema advertising - is it worth it?

Especially in the area of apprentice recruitment and Employer branding advertising in cinemas is particularly suitable. This is because the young target group in particular is addressed directly where they are.

• Who is cinema advertising suitable for?

In principle, any company can advertise on the big screen.
Cinema advertising is so worthwhile for regional companies because the visitors usually come from the region and already correspond to the ideal target group in terms of location. The advertising medium is particularly interesting for addressing end customers, which is why B2B companies benefit less from it.

• The right timing

The target group again plays a major role in cinema advertising. Although the advertising spot is spread more widely here, if you know a few factors such as location, times and genres of films, you know exactly where and how to reach the target group.
After all, visitors to a small cinema are very different to those of a megaplex, children and senior citizens are more likely to be found in cinemas in the afternoon, while other people are there at blockbuster time.
The ability to plan in detail is a great advantage overall.

• Exclusivity

In the cinema, the big screen commands undivided attention. This exclusivity is positive for advertising. Before the movie starts, most of the audience is already present in the cinema, seated comfortably and provided with snacks. So the commercials can begin.
The advertising before the actual film is simply part of the movie and is viewed more positively by the audience than any other advertising in everyday life. The alternation between commercials and trailers for new films makes the whole thing more exciting.

• Big emotions for the big screen

Big screen, darkness, Dolby surround sound - these conditions allow viewers to experience their emotions even more intensely.
Cinema-goers are prepared for big things, which is why advertising clips should be designed accordingly.

Cinema advertising is:

• can be planned efficiently - thanks in part to the target group-specific selection of films,

• has a positive impact on brand awareness,

• guarantees full awareness thanks to the lack of ad blocks, which are often used when streaming at home,

• and much more.

Do you finally want to see your own advertising film on the big screen? We will be happy to advise you - contact us now!