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What is a full-service agency?
There are different types of advertising and marketing agencies. These range from classic advertising agencies, which are mainly active in the print, television and radio sectors, to PR agencies that focus specifically on public relations.
In a full-service agency you will find a large Team of expertsthat a client can fall back on. This type of agency therefore offers the entire range of services. Starting with consulting, continuing with the conception to corporate or brand branding and finally to implementation or publication. The team creates concepts, graphics, websites, advertising material, film products and much more!
Today, full-service agencies are much more Partner companies than intermediaries and are therefore long-term cooperation cooperation.
The advantage here is that the agency really gets to know the customer and their company and knows exactly what they want and need. Collaboration with a large full-service agency is generally designed for the long term and ideally leads to a trusting and long-term relationship between client and agency.
Advantages of a full-service agency
The biggest advantage of a full-service agency is probably the all-round service, while you only have to contact one agency, which of course means much less effort for the customer. No matter what assistance the customer needs in terms of advertising or branding, the full-service agency will take care of it.
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