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This is exactly how it should be when addressing customers: You don't have to reach everyone, just the right ones.
The control question here is: What exactly do I as a customer actually get here and who needs it? The blog should Added value for the customer and then encourage them to take action. If you want to win customers, you need to learn to think from the customer's perspective.
Structure and design
The design of the blog is also important, because very few people really read sentence by sentence on the Internet, but search for their answers. It therefore makes sense to make the post as reader-friendly as possible, which makes it easy to skim the content.
Checklist for the optimal structure:
A Headlinethat is short and snappy, consisting of 6 words on average
The Lead text is the introduction that whets the reader's appetite for more. This is where the reader decides whether they want to continue reading the article or not. With an exciting teaser in 2-3 sentences, you arouse the reader's curiosity for the whole article.
The Main part of the blog should be interesting with subheadings, bulleted lists, formatting and images.
Search engine optimization
SEO is a very good way to reach new readers for your blog.
Keyword research: this optimizes blog articles that are actually searched for.
Structuring blog posts with subheadings (h2, h3,..)
Meta titles and meta descriptions that contain keywords and invite people to click on them
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