Marketing

5 tips for social media reach

Post regularly

  • Regular posting is the most important foundation when it comes to success on social media. Whether it's once, twice or five times a week, it's best to always post on the same day of the week and at the same time so that users can prepare themselves to see your content. This is the first step towards building a community.

Build a community

  • Building an unpaid/organic community is a long-term and time-consuming process. Depending on the platform, responding to comments from users, for example, is fundamental, building on regular posting. It is also advisable to establish a code of conduct/rules for Facebook groups/on the Facebook page and to appoint moderators.

Interact

  • Comment, like, talk to each other: Those who communicate sympathetically and proactively and respond quickly to user messages increase the chance of organic reach growth.

Varied content

  • On social platforms, it is fundamentally important to create varied content to liven up your own topic area. Images, graphics, videos and texts can be combined in different ways.

Relevant content

  • If this content is not only varied and appealing, but also relevant to users, then this is the best way to achieve success on social media.


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