Well thought-out communication strategies for your success!

In today's business world, a well-thought-out communication strategy is crucial for the success of a company. Clear and effective communication not only supports the achievement of goals, but also promotes customer trust and loyalty. But what makes a successful communication strategy and how is it developed?

The right communication strategy as a derivation of the business strategy

A successful communication strategy always begins with the company's overarching business strategy. This means that the communication goals and measures must be derived directly from the corporate goals. The process of developing a communication strategy is systematic and structured. It begins with one or two strategy workshops in which the company's current situation is analyzed and the overarching goals are defined. These workshops help to develop a deep understanding of the corporate strategy and lay the foundation for the communication strategy.

Based on the findings from the workshops, a customized communication strategy is developed. This includes defining the target groups, determining the communication goals, selecting the appropriate communication channels and means and planning the measures. The developed strategy serves as the foundation for the concrete implementation of the measures, which are then carried out effectively and efficiently. This also includes the creation of content, the implementation of campaigns and the continuous monitoring and adjustment of activities.

Integrated communication: the holistic view

Integrated communication is crucial for the success of a corporate strategy. This means that all communication activities - from PR and marketing to internal communication - are coordinated and consistent. Integrated communication therefore ensures that all of the company's messages are coherent and consistent, regardless of which channel or medium is used. This promotes a strong and believable brand image and increases the effectiveness of communication measures. The integration of all communication measures also increases efficiency, as synergies are utilized and duplication of work is avoided.

KMU.Digital funding: Your key to more success in eCommerce and social media

For small and medium-sized enterprises, KMU.Digital funding offers a great opportunity to activate their full potential in the area of eCommerce and social media. Our agency provides you with comprehensive and effective support.

Consulting services in detail

1. Status & potential analysis - 80% funding: The status & potential analysis aims to analyze the current digital maturity level of your company and identify potential for growth and optimization. We examine your company's existing digital processes, systems and structures, looking at areas such as your website, online marketing, social media, e-commerce platforms and internal digital processes. Up to 80% of the consulting costs are funded, up to a maximum of € 400 per consultation. At the end, you will receive a detailed report that describes the current status and provides concrete recommendations for optimization and further development.

2. Strategy consulting - 50% funding: Based on the strategy consulting, we develop a customized digital strategy for your company. We work closely with you to develop a comprehensive strategy that integrates all relevant digital channels and tools. This includes target definition, strategy development and action planning. 50% of the consulting costs are funded, up to a maximum of € 1,000 per consultation. The result is a strategic roadmap that sets out clear steps and priorities for the implementation of your digital transformation.

You can find more information on consultation funding here: https://www.kmudigital.at/beratungsfoerderung/kmudigital-beratungsfoerderung.html  

Implementation services in detail

Implementation support - 30% support: The implementation support is aimed at the concrete realization of the measures developed in the strategy consulting. We support you in the implementation of eCommerce solutions, the optimization of your social media presence, the development of online marketing campaigns and the introduction of digital tools and processes. Up to 30% of the costs, up to a maximum of €6,000, are funded for implementation measures. This includes the implementation of e-commerce solutions and professional services to support the digital transformation. Practical and immediately implementable solutions strengthen your digital presence and support your business goals.

You can find details on implementation funding here: https://www.kmudigital.at/umsetzungsfoerderung/kmudigital-umsetzungsfoerderung.html

Activate your full potential with our support

Take advantage of the opportunities offered by KMU.Digital funding and take the next step towards digitalization and success. Our agency offers you effective, convincing and fresh solutions in the areas of eCommerce and social media.

Make an appointment for a consultation today and discover how we can activate your full potential. Contact us now!